Global launch for official Qatar 2022 World Cup emblem

Global launch for official Qatar 2022 World Cup emblem

The official emblem for the FIFA 2022 Qatar World Cup was unveiled today with a simultaneous presentation in major cities’ iconic buildings and public spaces.

The official emblem for the 2022 FIFA Qatar World Cup has been revealed. At 20:22 CEST the logo was unveiled for the first time in the Qatari capital of Doha and was beamed onto the country’s key landmarks such as including Burj Doha, Katara Cultural Village Amphitheatre, the Ministry of Interior, Souq Waqif and Msheireb along with Al Zubarah Fort, a UNESCO World Heritage site.

A number of major cities including New York, Buenos Aires, Sao Paulo, Santiago, Mexico City, Johannesburg, London, Paris, Berlin along with Milan, Moscow, Mumbai and Seoul also celebrated the unveiling of the 2022 logo with images of the emblem beamed onto iconic locations and outdoor billboards in prominent public spaces.

In Spain, the logo was displayed on the iconic Cines Callao building in Plaza de Callao, a square in the heart of the Spanish capital.

Many footballers and FIFA World Cup legends (including Kaka, Ronaldo Nazario and Carli Lloyd amongst others) also took to their social media networks to share the emblem with their online followers.

2022 emblem design
The new typeface created to accompany the emblem evokes traditional Arabic calligraphy in a new, contemporary font, taking inspiration from the region and Asia, and fusing tradition with a modern feel.

Besides echoing the shape of the iconic FIFA World Cup Trophy, the emblem’s central form takes inspiration from a traditional woollen shawl. During winter months, shawls are worn around the world and in the Arab and Gulf region in particular.

The regionally inspired winter garment also alludes to the tournament’s start dates and the fact that it will be the first FIFA World Cup to be played in November and December.

The 2022 tournament kicks-off on November 21st with the final game set to be staged on December 18th in the Qatari capital of Doha which is also Qatar National Day.